Your Fractional VP of Commercial Real Estate 

Think of me as your in-house real estate executive who is available on demand. I integrate with your leadership team to handle real estate strategy, workplace planning, and portfolio management. Instead of absorbing a full-time $350,000 executive salary, healthcare benefits, vacation pay, bonuses, and HR issues, you control the hours. This gives you total control over your overhead while accessing senior level expertise exactly when you need it.

You do not need to be the size of Starbucks or Chick-fil-A to benefit from the way they operate. Major brands have dedicated real estate departments because they treat real estate as a strategic asset, not just a monthly bill. You likely fit into one of two categories. If you plan to grow, I provide the foundation you need to scale correctly without making costly mistakes. If you are satisfied with your current size and strictly need portfolio maintenance, I ensure your assets are optimized and your risks are managed. In either case, I bring the sophisticated discipline of a national retailer to your specific business.

Rent is important, but it is rarely the most important factor. There are far more critical items to negotiate depending on the market and your specific business needs. For example, if you have a top tier location worth millions, your priority is securing the tenure and keeping that space, not just lowering the rate. Your job is to manage the brand and operations for success. My job is to handle the terms to align with that goal and position the stores correctly. It is a balance of understanding the market, analyzing metrics like Net Effective Rates and Gross Rent Occupancy Costs, and ensuring the real estate positions the business to succeed.

Lawyers and VPs serve two different functions. Your lawyer focuses on legalese and positioning a document to withstand a court of law in that specific city, state, or province. Because laws vary by location, you often need different lawyers for different jurisdictions. I provide the standardization across your entire portfolio. I focus on the practical business terms to ensure the lease works for your specific business operations. This is not what lawyers are trained to do. I translate your business goals into instructions the lawyer can execute.

Brokers focus on the transaction; they get paid when you take possession. A Fractional VP focuses on strategy. Additionally, the modern brokerage model has structural conflicts. Many firms are primarily "listing agencies" that represent landlords, meaning tenant representation is often a secondary service. This can incentivize them to prioritize filling their own listings over finding your perfect space. Furthermore, many of these firms are publicly traded and answer to shareholders first. I utilize brokers for market data, but I manage them to ensure these conflicts do not influence your real estate decisions.

The industry has changed significantly in the last 20 years. Unlike residential real estate, there is no centralized online system. Commercial real estate still relies on old school methodologies, custom documentation, and independent strategies that vary from market to market. This creates a massive administrative burden. Brokers are now forced to spend less time servicing the client and more time servicing the industry bureaucracy. While that model might work for opening a single business, they simply do not have the bandwidth to support a long term corporate strategy.

The goal is to give you control over costs so you are not acquiring a full time salary when you do not have full time work. If you need general portfolio maintenance, I can accommodate that easily. If you are planning a rollout or rapid expansion across multiple markets, I have packages structured for that pace.

No. My focus is on positioning your business for long term success, whether that involves leasing or owning. I evaluate both scenarios based on your specific capital strategy. It does not always make sense to own real estate. Owning can trap cash that might be better used for growing your business operations. Conversely, leasing is not always the answer if you are seeking asset appreciation. I help you weigh the pros and cons of each to ensure the real estate serves your business goals, not just your landlord's or a bank's.

I build the systems and infrastructure so that if you ever reach the size where you need a full time in house executive, the department is ready. I prepare the role so a full time hire can step into a fully professionalized operation immediately rather than starting from scratch. Or, if you are selling the business, you are better positioned if you sell to a larger corporation with internal VP Real Estate operations. There is less friction that will impact your sale and business value.

No. Effective portfolio management is about strategy, not physical proximity. Just like a national retailer’s VP sits at headquarters and manages stores across the country, I manage your real estate strategy from a centralized perspective. I leverage local brokers for the "boots on the ground" requirements while I handle the negotiations, lease analysis, and strategic planning remotely. This approach prevents local bias. It also allows me to leverage my multi-market experience to introduce strategies that may work well elsewhere but are not yet standard in your local market. You get the benefit of a broader perspective rather than just following the local herd.